JJ VALAYA

Designer JJ Valaya’s latest collection ‘The Bolshoi Bazaar’, which showed a cultural mix of elements from Russia and India, left guests at the seventh edition of the BMW India Bridal Fashion Week here mesmerised. 

“It’s an Indian collection with a kiss of Russia…clearly infusing two rich cultures and doing something together which speaks its own language,” Valaya said here after showcasing his creations on the ramp on Sunday. The designer ensures that he matches Indian sensibilities with foreign influences.He always mix influences…the last time was Morocco in India, and the year before that was the Maharaja of Madrid. So, India remains constant, and every other part keeps moving,” he said.

Vlaya’s line was created by using signature weaves, crepes, georgette and other fine fabrics with techniques like digital printing, applique and Valaya’s signature embroidery. The ramp and ambience added drama too with an artificial snow-covered forest, where sound effects and a fogging machine gripped the audience further. The ensembles were shown against the digitally created clear sky atmosphere to a mild snowfall, followed by a blizzard and then back to a clear sky again. 


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